Cheerios Go Non-GMO

Cheerios Go Non-GMO

Another big brand begrudgingly cuts genetically modified ingredients out of their products, but are they really committed, or simply appeasing the moment?

According to USA Today, approximately 80% of food products in the United States contain some type of GMO. The Los Angeles Times reported that 93% of all soybeans and 90% of corn grown in the US are genetically engineered. This is an issue gaining concern from consumers and stirring activist groups into action.

Big Brand Makes a Big Change

Recently announced, one of the most well-known products to undergo a GMO change is Cheerios. While the oats used to make the cereal never contained GMOs, General Mills is changing other ingredients previously sourced as GMOs such as corn starch and beet sugar— two crops among the most commonly modified today.

While this news is an exciting breakthrough, it’s important to note that the new “no-GMO ingredients” standard is only held to the original Cheerios formula. Other products in the Cheerios line, such as Honey Nut Cheerios, will still incorporate GMOs for the time being. It’s no secret that General Mills, despite scientific evidence, continues to believe that genetically modified organisms are safe to eat. In fact, the company spent millions of dollars opposing GMO labeling initiatives in California and Washington.

Our Take

One has to wonder why their opposition to the GMO movement is so staunchly fervent. After doing some further research, it’s intriguing to learn that General Mills stated  “the widespread use of genetically modified seed in crops such as corn, soy or beet sugar would make reliably moving to non-GMO ingredients difficult, if not impossible.” But if most Cheerios varieties sold in Europe are made without GMOs, why should the standard differ because of geography?

Maybe General Mills is just too shy to initiate the movement in the US, you say? They need not worry— their peers have kicked off changes of their own, and with flying colors! Ben & Jerry’s recently removed GMOs from its products, while Chipotle also announced it will gradually eliminate genetically modified ingredients from its menu this year. Whole Foods even became the first national grocery store chain to require all of its suppliers label any and all products containing GMOs by 2018.

So take a look back and see what happens when we declare “enough is enough!”

Scientific evidence does support that GMOs affect health, and it is possible to manufacture products without its use. Period.

What’s your take?

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